Archive for category: Blog

3 Incentives to Add Social Media to Your Marketing Mix

3 Incentives to Add Social Media to Your Marketing Mix

Social Media has altered the competitive landscape and transformed the manner in which companies should prudently conduct business. The days of traditional marketing and advertising are gone, or at least those avenues no longer provide any kind of substantial ROI. Getting your word out via print, television, and radio no longer engage consumers as in previous times. Social Media platforms need to be integrated into existing marketing strategies, as they will prove to be the engine that gets your message and your brand out in a positive fashion. These are three of my top reasons businesses should adopt Social Media strategies now in order to compete in today’s marketplace: 1. Print is Virtually Dead (pun intended) It is a matter of fact that people now predominantly obtain their news online, even if they still get it from the old school powerhouses such as the New York Times. Therefore, it goes without saying, you would want to put your message out where the people are. Think about it…..how often do you have a newspaper delivered to your house or go to a bulky Yellow Pages book to look up something you need? 2. People are on and Look to Social Sites for Information Social Media sites provide a forum for businesses to entice and engage prospects and that is where your prospects and customers go to learn, interact, and be entertained. Online marketing is the most effective form of marketing and it provides the greatest return on investment as the cost [...]

5 Reasons Businesses Should Care About Social Media

5 Reasons Businesses Should Care About Social Media

Social Media is not a trend. It is a world of Internet, mobile, and electronic tools that facilitate the open sharing and dissemination of information, and ultimately allows people to connect with others. Despite the fact that it can be time consuming, any business today would be foolish to ignore the benefits inherent in Social Networking. Take a look at just five of the numerous reasons a business should get involved with Social Media and participate in the conversation: 1. Increase Brand Exposure and Awareness If you want to be proactive in acquiring new customers, maintaining current customers, and rebuilding relationships with former customers, Social Media Marketing is an extremely effective, low-cost way to network with like-minded people already engaged with your product or service who you would not meet in the normal course of business. Participating in the conversation not only gives you the opportunity to provide positivity and value, it allows you to demonstrate your expertise in your field and become a name people trust. Social Media gives you an unprecedented opportunity to communicate and engage with your customers. 2. Learn and Protect Do you fully understand why people buy your products and services? Active involvement in Social Media provides you with insights into the perception of your brand, your competitors, and your industry. On the other hand, not doing so leaves your brand exposed and vulnerable to misinformation and misperception. Social Media engagement allows you to learn about any negativity early and thereby preemptively address the issue [...]

7 Reasons You Need a Social Media Manager Now!

7 Reasons You Need a Social Media Manager Now!

When marketing your business online (or even offline for that matter), it can be daunting dealing with everything you need to address in order to be successful. Marketing online can be particularly overwhelming if you are unfamiliar with social platforms. That is precisely why a Social Media Manager will serve you well. Being active in the Social Media world, I have noticed how many people are virtually engulfed with the tasks of merely checking messages (and I am just referencing direct messages on Twitter and Facebook, two of the more popular platforms). It is important for business people to market in different Social Media outlets, but the process can be trying if you are unaware of where to begin, how to keep it all controlled, or just don’t have the time to keep it organized. A Social Media Manager can rescue you from the clutter, disorganization, and complete feeling of inundation these initiatives can cause. Let’s explore seven reasons why you need a Social Media Manager now! 1. Social Media Clean Up We are available to clean up your inbox or the direct messages you receive on Twitter, Facebook or LinkedIn. All too often, your inbox can become inundated with useless information, so I clean it up for you and leave the important items for you to view at your leisure. There are programs that can be applied to do this for you, but it is best to have a human eye determine what is spam and what may be [...]